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History

“Satori (悟り?) (Chinese: 悟; pinyin: wù; Korean: 오 o; Vietnamese: ngộ) is a Japanese Buddhist term for enlightenment, meaning “understanding”. In the Zen Buddhist tradition, satori refers to the experience of kensho.[1] Kensho (Japanese) is a term used in Zen traditions meaning “seeing into one’s true nature.” Ken means “seeing,” sho means “nature” or “essence.”[1] Satori and kensho are commonly translated as enlightenment, a word that is also used to translate bodhi, prajna and buddhahood.” – Wikipedia

Rooted in skateboarding culture, the Satori Movement is a collective of creative, progressive thinking, organically driven individuals that continually strive to find new ways to reduce our environmental impact and improve our quality of life, one sustainable garment at a time. The Movement shares awareness, positivity, culture and great products promoting a natural, organic lifestyle~

Satori Movement sees the environmental and socio-economic potential in producing quality sustainable garments for a world that is continually in need of a positive, progressive change. From a humble beginning, the Satori Movement rooted itself in the skateboard market with a well known team of professional skaters, which to this day, influence the younger generation of skaters to be more conscious of what they buy, consume and support. Over a decade, Satori has grown and currently designs and produces a full line of men’s and women’s (Divine Movement) apparel and accessories while bringing sustainable initiatives and innovations into skateboarding.

In conjunction with our family of professional riders, Satori Movement encourages greater sustainable awareness in the Skate/Surf community by integrating its eco minded soft goods into local skate shops while also expanding the Movement with independent hemp/eco stores around the globe.

Satori remains committed to using sustainable fibers such as hemp, bamboo, organic cotton and recycled polyester whenever possible. We realize that not all environmental and ethical change within the clothing world is possible immediately, but together we are working towards a better more sustainable product with each season, everyday~ 1Love, 1Earth, 1Chance!~

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